Showing posts with label Buzz. Show all posts
Showing posts with label Buzz. Show all posts

Monday, April 22, 2019

Change of Pace


I’ve written several posts about finding the inspiration for a story and I think it’s time to move on. I believe it’s time to discuss reading, one of my favorite pastimes. There’s no one quite like an avid reader. We live in our own little worlds. Notice, I said we. I love sitting down with a good book, a glass of iced tea and something chocolate. So read on from a reader’s point of view.
  
I talk about writing a lot on this blog, but realistically there’s another side to books. Surprise, surprise, they’re meant to be read. I can talk about writing until I’m blue in the face, but it doesn’t matter how much I talk if no one reads the books. Readers are the most important part of the book world.

Long, long ago, I was in a rut. I had a set of authors whose writing I enjoyed, and I’d read their books and then wait for the next one to come out. If no one was feeling particularly prolific, or if they were working on something that was time-consuming, I’d become frustrated. Believe it or not, I feel that way sometimes; patience is not one of my virtues. And then it struck me that I didn’t have to stick to my list. Who knew? There are a large number of new and fairly new authors out there, and there are authors who’ve been at it for a long time but haven’t received the break they need yet.

So I started branching out. Anyone who’s been reading my posts knows that my favorite types of books are 1) mysteries, and 2) mysteries with some humor. Consider that we’re talking about murder mysteries. In most cases the entire book can’t amuse you because of the subject matter, although some writers do a pretty good job, but I like one with at least a little humor in it. Why? There’s enough drama in real life without adding more. Easy for me to say. I read plenty of books with no humor, it’s just that I prefer something that can make me chuckle.

I’ve read several authors who are new, or new to me. My whole reading world opened up. I could list several authors here, but I won’t. I did that once and had someone write to me saying they were insulted that I hadn’t included their book and they thought I was playing favorites. I say “they” because I don’t want to name names. Of course, that was a long time ago. I glanced at the list I’d made of new authors and most of them aren’t new anymore.

What the heck? In the future I might share the names of some new authors and their work. Why not? Not all of them write with humor, but they still keep me interested and entertained.

My point is, broaden your horizons. Take a chance. Try some new (to you) authors. I always say that word-of-mouth is the best advertising, so if someone mentions reading a book they just loved, ask who the author is. If you read a book you just love, be sure to spread the word. And don’t always judge a book by its cover, because sometimes they don’t represent what’s inside. Is the title intriguing? Check out the description on the back of the book before you decide to buy or not to buy. Open the book and read the first few pages.

To add a little confusion into the mix, don’t forget your tried and true favorite authors. Just don’t sit impatiently and wait for their next book.

Now, here’s my dirty little secret. My reading time has been cut way back. I won’t go into why, but I miss my favorite pastime. One day soon I’m going to sit down with the iced tea and chocolate, and read all day long.

Until next time, I wish you a week of new (to you) authors and enjoyable reading. Do a search on the Internet for “new mystery writers.”

CLICK HERE to visit Marja McGraw’s website
CLICK HERE for a quick trip to Amazon.com

Don’t forget that A Well-Kept Family Secret and Bubba’s Ghost (both Sandi Webster mysteries) are available in audio format.

And the newest addition to the family? People Lookin’ Half Dead – A Sandi Webster Mystery.

Monday, December 10, 2018

Buzzzzzzzzzzzzzzz


I'm taking the week off, so check out Patricia Gligor's post at http://pat-writersforum.blogspot.com/ . If you hurry, you might get a free ebook out of it.

~ * ~



 I often hear people say authors need to create a buzz to gain followers and sell books. That’s a lot easier said than done. How do we create a buzz? Maybe if your new book has something to do with a current event or issue, people will talk about it. But what if your new book is for entertainment and not enlightenment?

Most of my books have been for entertainment, but my current Bogey Man Work-in-Progress (WIP) has to do with homeless people. It covers a current issue, but I’m hoping it will also be entertaining. Yes, you can include both in a story. I’m not an expert on the homeless population, but I pay attention. I’m a people watcher – always have been. I pay attention to stories in the newspaper and on the news.

Okay, what could I do to create a buzz about this story? I could play up the Bogey Man’s eccentric grandmother, Tillie, who’s just moved to town. I could play up the dreaded heatwave that’s plaguing Los Angeles in this story and its effect on the homeless. I could do both. While Chris Cross (the Bogey Man) and his wife Pamela prepare to open their new supper club, Tillie invites some homeless people in to get them out of the heat. While the Crosses provide drinks, food and respite from the heat, the also learn that homeless people are disappearing.

You won’t see me on any national talk shows because my story is fictional, not a presentation on the plight of the homeless.

So again, how do you create a buzz? You can try to obtain some earthshaking reviews, but that doesn’t happen often. They help, but not enough. You can blog about it, go on talk radio shows, or yell from the rooftops. Do presentations at libraries or book stores. Talk to people in line at the grocery store. My bank and doctor’s office know me well because I’m always talking about books and/or passing out promotional pens.

In the meantime, here are my thoughts on creating a buzz. I’ve always said word-of-mouth is the best advertising, and I believe it’s the best way to create a buzz. So, readers, are you listening? If you’ve read a book you really enjoyed recently, tell everyone you know about it. Buy it as a gift for your best friend. Check out the author’s website to see if they’re offering anything else you might be interested in. Join book clubs and comment about how much a particular book entertained you. Suggest books to the club for reading. Instead of gossiping over the back fence with your neighbor, tell her/him about a book you recently read. Oh, I guess people don’t talk over the back fence much anymore but, again, there’s always the grocery store or the beauty shop or the bank. Shoot! I’ll talk about books everywhere. (You can always text a friend.)

Without mentioning titles, I recently read a Lesley A. Diehl book and really enjoyed it. Someone recommended Angie Fox. I tried her Southern Ghost Hunter Mysteries and now I’m hooked. I’ve also read Dorothy Bodoin, F.M. Meredith and Wendell Thomas recently. I very seldom read westerns, but I tried one of Andrew McBride’s books and wasn’t disappointed. These are authors whose books were on my To Be Read list and I finally got to them. I’m currently reading an Amy Reade book and enjoying it. There are so many other authors I’d like to mention, but for now I’ll keep it to recent reads.

Okay, I just started some buzz about seven authors. In previous posts I’ve mentioned authors whose work I’ve enjoyed, and I’ll continue to do so in the future.

By the way, readers can attend many of the writers’ conferences, and many do. They’re a great place for networking and meeting writers and other readers. And they’re another place to create some buzz.

The bottom line is I don’t have any surefire way to create buzz, but hopefully this post will start a few people talking and spreading Word-of-Mouth Disease. I hope no one finds a cure for it.

Spread some of your own buzz. Share the author’s name and the title of a book you’ve read recently and really enjoyed. Who’s got you buzzing?

Until next time, have a great week and start a little buzzing.

CLICK HERE to visit Marja McGraw’s website
CLICK HERE for a quick trip to Amazon.com

Someone recently asked me which of the books I’ve written were my favorites. It was a toss up. Both are Sandi Webster mysteries. My answer? Old Murders Never Die and  
One Adventure Too Many. One takes you to an abandoned ghost town and one will take you on a trip with eccentric relatives and you'll find a body in the forest. Just thought I’d mention it.


Tuesday, November 6, 2018

Personal Choices


I’ve read a lot of traditionally published books that I thoroughly enjoyed. I’ve also read traditionally published books that, to me, were clunkers. The same thing applies to self-published books. Some good, some clunkers.

For years, self-publishing has been given a bad rap. It’s time for that to stop. I wish I had a way to change minds, but other than talking the talk, I don’t know how to do that. So for today I’ll do a little cheerleading.

 
I will say that I know a number of authors (including me) who had traditional publishers and decided to take a different path. You can relate it to someone changing jobs because they didn’t see eye-to-eye with their boss, or maybe they simply want to be their own boss. That’s the way of life sometimes.

I’ve started doing something different. When I read the book of an author who’s new to me, I find myself checking to see if they’re self-published or traditionally published. We all have different tastes, and you might rave about a book that I don’t care for, so the writing isn’t always the issue, nor is who published the work. In the end, I have to say I’ve read some books I truly enjoyed that were written by self-published authors. There were others that were well-written, but not to my taste.

You might complain that you’ve found typos in self-published books. Fair enough, but I’ve found typos in the books of well-known authors. It happens.

There’s another issue which many people wouldn’t think of, and that’s the fact that traditionally published authors have a publisher to promote their books. Self-published authors don’t have that luxury. Many of these authors can’t afford to hire a publicist, either. Thank heaven for social media.

Word-of-mouth is an important factor. If you read a self-published book that you truly enjoyed, tell your family and friends about it. Do a review for it. And try another book by that same author.

I once submitted a book to a traditional publisher and was told that since I’d self-published when I started writing, they’d never handle my work. I was told they’d never, ever publish a book written by a self-published author. When I started writing, I knew nothing about the process and a relative told me about this “new process” called self-publishing. What a cool idea! Wrong. It seemed to be the kiss of death. Years have gone by. It’s time to step up to the plate and try some new, self-published authors. If you don’t like the book you’ve chosen, try another author. It’s simple. With ebooks being so popular, you don’t have to spend a fortune on a book, either.

By the way, the book that the snooty publisher wouldn’t look at? I ended up finding a different publisher who was happy to work with me. I did okay. When I started self-publishing, I reissued the book and did better than okay. I’ll never be rich, but that’s okay. I’m not writing for the money. I’m writing in the hope of entertaining readers. So far, so good.

Patricia Gligor, Evelyn Cullet and F.M. (Marilyn) Meredith have self-published some books, and they’re all authors whose writing I enjoy. As time goes by, I’ll add names here and there, and if you find a self-published author you enjoy, by all means, spread the word.

It’s time to enjoy good books for what they are, no matter who they’re published by. Let’s get rid of the stigma attached to self-published books.

Okay, that’s my cheerleading effort for this week.

Until next time, try something new. Read a self-published book and see what you think. If one author doesn’t float your boat, try another.

CLICK HERE to visit Marja McGraw’s website
CLICK HERE for a quick trip to Amazon.com

Speaking of trying a self-published author, you might try One Adventure Too Many – A Sandi Webster Mystery. It might give you a chuckle while you try to figure out the mystery.

A Well-Kept Family Secret and Bubba's Ghost are both now available in audio format.


Monday, October 22, 2018

What Is It?



I really need to update my photo. One of these days.
 

I’ve been reading the blogs written by others for quite some time now. Every once in a while someone writes a post about blogging. How many times a month should you blog? How do you find subjects to write about? Should they be personal or impersonal? What, exactly, is a blog?

I found this in the Business Dictionary: “A website, similar to an online journal, that includes chronological entries made by individuals…. Blogs typically focus on a specific subject… and provide users with forums (or a comment area) to talk about each posting. Many people use blogs as they would a personal journal or diary.”

A diary? I never looked at it that way, and I’ve been blogging since 2010. Personally, I think it’s all in your intent. I definitely don’t consider my blogs to be a journal, but more like articles. For me, and this is just me, a blog should entertain or inform the reader. I believe it’s a place where authors can showcase their writing styles and let the reader know a little about themselves in the process. Unfortunately, if you’ve read all of my blogs, you probably know more about me than you ever wanted to know. (I actually called myself eccentric in one of my blogs.)

Going back to take a quick peek at blogs I’ve written in the past, I see that I’ve written about everything from dark and stormy nights to marketing and promoting to writing humor, and everything in between. I’ve written about authors who’ve entertained me with their books, and I’ve been entertained by guest authors who promote themselves and let you learn a little about themselves. I’ve done some blatant self-promotion, but after all, I’m trying to encourage people to read my books.

I’ve written about some of the How To’s of writing, and used silly examples to make a point, making at least a few people laugh in the process. I’ve discussed holidays, put up banners supporting our troops from time to time, and usually tried to keep it light.

So why am I blogging about blogging when I could be writing about so many other subjects? I have no idea. Maybe reading other blogs about this topic made the thought attach itself to my little pea brain.

Blogging should help an author get their name “out there.” I sometimes wonder if it works. If you went to a social event and someone introduced you to a little blonde lady named Marja McGraw, would the name sound familiar to you? Would it make you think of books? Or would you say, “Nice to meet you,” and leave to hit the snack table? I’d probably be waving my hand after you, yelling, “Hey, I’m really a nice person and I’d love to talk books. I write them, you know. Yoo hoo.” If only my mother had named me Mary Higgins Clark or Rhys Bowen or Janet Evanovich. (I’m sighing, by the way.)

After all is said and done, I blog once a week. I figure that’s all I should subject anyone to because… I’m not being honest. I’m afraid that if I blog more than once a week I’ll run out of subjects or I’ll start repeating myself. Actually, I’ve already started repeating myself. Some of my posts are updated and reposted.

My daughter tells me that will never happen. You see, I make her read each blog before I post it. She thinks her mother is prolific. I appreciate my daughter because she’s honest. She’ll either tell me it works, or she’ll tell me it stinks. After that, it’s all up to you, the readers, to decide if it’s worth coming back again for another visit. (Thankfully, if I repost an old blog, she doesn’t remember it and I hope you don’t either.)

So far, so good, and thank you so much for dropping by every week. You really have no idea how much I appreciate each of you.

Until next time, I hope you have a great week. You can probably find a blog about any subject you’re interested in, so have fun reading some posts.

CLICK HERE to visit Marja McGraw’s website
CLICK HERE for a quick trip to Amazon.com

I mentioned self-promotion, so let me give you an example.

One Adventure Too Many –A Sandi Webster Mystery, is funny, mysterious and a charmer.

Taking a vacation can lead to an unexpected case for private eye Sandi Webster-Goldberg. Taking a vacation with your menopausal mother, an eccentric aunt, a pregnant friend and her husband, and a flustered husband can lead to total chaos.

Pete Goldberg and Stanley Hawks take a leisurely walk in the country, only to discover an abandoned house. When Sandi, her mother, Livvie, and her Aunt Martha decide to explore, they discover that the house isn’t quite as abandoned as previously thought.

A young woman and her baby are hiding out from unknown danger. She needs help, and the three women are more than happy to oblige her.