This morning
I met a friend for coffee and we talked about, what else, books. We also talked
about promoting said books and creating a buzz, something I’ve posted about in
the past. Today I’m focusing on readers, not writers. Yes, most writers are
also readers.
I firmly
believe word-of-mouth is the best advertising. Think about it. How many times
have you read a book or watched a television show because a relative or your
best friend, or maybe a neighbor, said it was the best thing they’ve read or watched
since sliced bread? They’re enthusiastic and want to share their excitement with
you.
Let’s say you
read a book recently that you truly enjoyed. Did you tell anyone about it? Here’s
something I read, but at the moment I can’t remember where. Think about how
many people you know. We’ll use the number fifty for today. What the heck? Let’s
make that a hundred people between work, family, friends and acquaintances. You’ve
read a book that was both entertaining and memorable. Now imagine you tell
every one of those hundred people about the book. They read the book and enjoyed
it as much as you did, and they tell every one of the hundred people they know about the book. That hundred
reads the book and ends up telling all of their connections, and on and on and
on. The word spreads like wildfire.
By the end of
the week (or month or two) the author’s name could become a household word. I’ve
read some really good books because of word-of-mouth. Honestly? I’d never heard
of Janet Evanovich until a friend told me about her books and that they made
her laugh. I think she had three of the Stephanie Plumb books out at the time
and I’ve been hooked ever since. Rhys Bowen? Can’t get enough of her books, and
I heard about her through word-of-mouth.
Authors can
be a Big Mouth about their own books, but unfortunately sometimes that makes
people crazy because we go on too much (at least in my case). We do what we can to get the word out,
from personal appearances to book signings to any event we can attend. We post
on the Internet in as many places as possible. We talk to total strangers and
find out we may have something on common with them. We make new friends along
the way.
A lot of the
personal connections happen at conferences. Many attendees go home and tell
their relatives, neighbors and friends about what fun it was to meet a real
live author. There are a few people I’ve stayed in touch with, and I’ve enjoyed
the interaction.
I’m no
different than anyone else. When I go to writers events I come home and talk
about the people I’ve met and things I saw and heard. Sometimes I see my
husband’s eyes glaze over, so I turn to my friends and repeat the stories. I’m
excited, and without meaning to, I’m creating a buzz.
I’ve met some
famous authors, which is exciting, and I’ve also met some relatively unknown
authors whom I liked, and soon found myself trying one of their books. They
were enthusiastic and friendly, and that’s what generally makes me take a look
at their books. (Don’t forget, readers. That there are conferences who welcome
readers as well as authors.)
Let’s not
forget reviews. If you really enjoy a book, write a review. It’s just another
form of word-of-mouth. In the case of a review, you’re blabbing to strangers.
It still creates a buzz, although I’ve heard that some people won’t even bother
with reviews. Personally, I tend to check them out. I’ve even read a few books
that got bad reviews. The storyline sounded good, even if the review didn’t. I
wasn’t disappointed.
As a reader,
what do you think about creating a buzz? Do you have a big mouth? Can you
recommend a good book? I love it when I set a book aside and sigh, thinking how
much I enjoyed it and what a satisfying ending the author gave to the story.
Until next
week, if you’ve read a good book, start buzzing about it. Tell a friend, and
have fun connecting with other readers.
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